A basic fundamental fact in marketing is that it is 10 times more difficult – and expensive – to acquire a new customer than it is to retain an existing one. This has lead to the recent focus in CRM and other related customer retention strategies. While businesses today realize that Customer Relationship Management (CRM) must be high on the priority list, few companies have invested effort in terms of having a continuous measurement strategy that can signal potential dips in real-time.

It is a well accepted fact that just the action of inviting a survey response reinforces the customers feeling of importance. They appreciate that their input and opinion is important – and makes them feel aligned with a company.

A Customer Satisfaction Survey is also an excellent vehicle to keep your existing customers informed of improvements in existing products and services as well as introduce new ones. Our customers in the United States must understand that “selling under the guise of research” is illegal; however, the questions themselves invariably introduce new information. We advise that you add a disclaimer that makes users aware that you may be introducing these new concepts or products.

Just the process of asking people for their opinion may, in fact, encourage them to form one. This form of “induced judgment” presents a subtle and powerful tool in obtaining information you would never have had otherwise.

Recent advances in technology have made it incredibly easy to conduct real-time surveys and opinion polls. Online tools make it easy to frame questions and answers, and create surveys on the web. EVALU-TECH has made it possible to create a survey specific to your company requirements, maintain the results on a real-time daily basis, analyze the results, and then put them into an understandable report form.

EVALU-TECH will balance obtaining pertinent information with keeping the survey short and to the point. We have found that a succinct questionnaire, offering a variety of question presentations, encourage a greater response, with more useful information

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